Case study: The Contract Chair Company

The Contract Chair Company (TC3) website is targeted towards designers and holds approximately 2,500 products.  TC3 wanted to overhaul their website to improve performance, flexibility and scalability. They wanted to offer designers new tools such as being able to create online scrapbooks, capable of intelligently displaying related products for any products chosen that they could add to the scrapbooks.

TC3 use Salesforce as their CRM system so also needed extensive integration between their website and Salesforce to allow them to keep track of all the information they required.

TC3 chose KLOC as their development partner to make their web and CRM aspirations come to life. KLOC carried out a discovery exercise to fully understand every aspect of TC3’s requirements. They then went on to design and build a fully bespoke website to meet those needs.

TC3 now have an industry-leading website offering dynamic prices, fully updated daily. The site features a state-of-the-art product search facility and online scrapbooks for personal product management. The site is capable of intelligently displaying related products for any products chosen using intelligent background algorithms that considers and matches extensive variants in each product. This has given TC3 a real competitive advantage in their industry as they are able to offer customers features that are not available anywhere else.

In addition to this, seamless integration with Salesforce CRM, including auto-population of leads and complex quotes generated dynamically, has improved business efficiency and allowed them to easily keep track of all customer purchases.