KLOC is Fitbit’s development partner for Sport Relief

Friday, January 29th, 2016

KLOC are proud to announce that we are working as Fitbit’s web development partner to support their mission to raise £500k for Sport Relief.

Fitbit are running two initiatives:  On 1st Feb Fitbit will launch the BIG BILLION Step-a-thon. For every billion steps recorded by Fitbit users, Fitbit will donate £50,000 to Sport Relief, until they reach £250,000. Fitbit will also donate up to £250,000 from purchases of Fitbit devices.


KLOC have built a dedicated website for the initiative (www.fitbitforsportrelief.com), which integrates with Fitbit’s API to collate steps recorded on participants Fitbit devices. The website will process the step data from an expected 50,000 participants through February and is built on Windows Azure platform, to deliver the scalability necessary to handle the massive traffic volumes expected.

If you’d like to take part in the challenge and help raise money for Sport Relief then head over to https://www.fitbitforsportrelief.com/