Fitbit, the leading global wearables brand, launched a new challenge this week to help people keep active while staying at home during the Coronavirus lockdown.
Good Moves is a two-week community initiative, challenging participants to maintain healthy activity levels by joining one of two teams competing to complete the most steps, staying motivated with daily workouts, top tips and daily prizes.
Fitbit needed a bespoke platform for this challenge that would fully integrate with their existing activity tracking infrastructure, manage large numbers of participant registrations as well as providing activity reporting for the two teams. Having worked together on previous challenges, Fitbit chose KLOC as their development partner once again.
Lucy Sheehan, UK Marketing Director of Fitbit said, “We have worked with KLOC on multiple Fitbit challenge websites in the past and we chose to partner with them again for their ability to handle the significant technical integration requirements of our projects, respect our specific needs in the processing of personal data, and to deliver to very short timescales. KLOC have always delivered for us, each one of our challenge projects has been a success.”
KLOC combined bespoke code with the Fitbit API to produce a front-end web site with CMS, and back-end step counting and data analysis platform as well as managing email distribution and working with Inca Creative for designs.
Jim Parsons, Managing Director of KLOC, said, “We are really pleased to be working with Fitbit again and for it to be on a project that will really help the public during this difficult time where physical activity is limited and it can be hard to stay motivated. The platform we have developed allows simple registration and easy tracking of progress. We encourage everyone to take part in the challenge.”
Participant registration is open now and you don’t need to own a Fitbit to take part. Sign up to the challenge here: https://goodmoveswithfitbit.com