Axial

KLOC work with Axial to redesign their website to strengthen their value proposition and drive sales.

Background:

Axial Systems Ltd is one of the UK’s leading solution providers and systems integrators of network, security and services solutions.

Their customers include FTSE 100 companies, blue-chip financial institutions, legal firms, wired and wireless service providers, and public-sector organisations.

Their wide-ranging and innovative technology portfolio, coupled with their technical expertise built up over 28 years, enable Axial to deliver high-performance and world-class network and security solutions with accompanying managed and support services.

After KLOC developed their previous website four years ago, Axial again chose to work with KLOC as their development partner to create their new website, with a clear focus on strengthening and underlining their value proposition and to further drive an increase in web-based ‘footfall’ and subsequently, sales.

The aspiration:

Axial came to KLOC as they felt their current website was becoming outdated and no longer reflecting who they were as a business; visitors would also mention how it was not easy to navigate around and easily locate what they were looking for. Axial wanted a re-developed website that was more modern in design to help improve their visitors experience and make navigation easier.  Finally it was important to provide clear calls to action within the visit.

Axial pride themselves on their technical expertise and innovation of new market solutions within networking, security and services, as well as working with a variety of partners. Axial  wanted to visually promote and highlight these valued relationships and skills more clearly.

Running a number of selected events throughout the year– the new website must provide the ability to promote these with the ability for attendees to register on-line and for this information to be fed directly into their CRM.

Results:

Axial’s new website has a fresh, modern, engaging design.

It provides visitors with intuitive navigation to find information easily, present this clearly and concisely with the ability to read more on areas of interest.

The new design now emphasises Axial’s core areas of expertise with clear calls to action.

The new CMS enables Axial to easily add new content – sharing success stories, promoting network and security webinars events in conjunction with their partners and providing informative articles to keep their customers informed and up to date on the latest industry news.

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testimonials...

  • We have worked with KLOC for a number of years and when we decided to relaunch our website we had no hesitation in continuing our relationship with KLOC. KLOC have done a great job in meeting our objectives. They delivered our new website to the agreed deadline, keeping us informed at all stages of the process. – The team at KLOC are very professional and extremely helpful, we look forward to our continued relationship
    Elizabeth Jeffreys, Digital Marketing Manager